Feed management
Give Google better product data.
Your product feed is the foundation of your Shopping performance. We optimise your Merchant Center feed so Google can understand, match and showcase your products more effectively.
Product feed
Google Merchant Center
| Product | Status | Title | Price | Availability | Category |
|---|---|---|---|---|---|
| Eligible | Performance Running Shoes | £130.00 | In stock | Shopping Goods > Running Shoes | |
| Eligible | Lightweight Trainers | £96.00 | In stock | Athletic Shoes | |
| Eligible | Trail Running Shoes | £130.00 | In stock | Trail Shoes |
Illustrative figures shown for design purposes only.
Feed health
98%
Eligible products (illustrative)
What we optimise
The details that make a difference.
Product titles
Optimise titles around the information shoppers actually search for.
Product descriptions
Improve descriptions with relevant product information.
Product categorisation
Use appropriate Google product categories and relevant attributes.
Product identifiers
Check GTINs, brand, MPN and other identifiers.
Product imagery
Check imagery for quality, accuracy and Shopping requirements.
Variants
Ensure size, colour, gender and other variant information is correctly structured.
Pricing & availability
Keep product information aligned with the website.
Merchant Center health
Monitor disapprovals, warnings and missing attributes.
Best practice
Give Google the information it needs.
- Accurate product titles
- Relevant product attributes
- Correct Google product categories
- Valid GTINs and identifiers
- High-quality product imagery
- Accurate pricing and availability
- Consistent website and feed information
- Clean Merchant Center account health
We continuously review the feed rather than treating optimisation as a one-off task. Changes are informed by Merchant Center requirements, product data and campaign performance.
Our approach
From product catalogue to better Shopping inputs.
Product catalogue
Feed optimisation
Merchant Center
Shopping campaigns