Shopping ads management
Turn your products into more sales.
We use Google's latest Performance Max campaigns to put your products in front of the right shoppers and optimise towards profitable sales.
Performance Max
Active
Clicks
12.4K
+26%
Conversions
320
+41%
Revenue
£28.4K
+36%
Illustrative figures shown for design purposes only.
What we manage
End-to-end Performance Max management.
Campaign setup
Build campaigns around products, conversion goals, budgets and commercial objectives.
Product structure
Organise products into appropriate campaign and asset-group structures.
Bidding & budgets
Use appropriate bidding strategies and targets based on conversion data and commercial goals.
Asset groups
Create relevant asset groups around meaningful product and commercial themes.
Search themes
Provide relevant search themes to give Google's AI additional signals.
Audience signals
Use relevant first-party data and audience signals where available.
Creative optimisation
Ensure campaigns have relevant headlines, descriptions, images and other assets.
Ongoing optimisation
Continuously review performance, products, spend, revenue and conversion value.
Best practice
Let the data drive the decisions.
- Optimise towards conversion value
- Use value-based bidding where appropriate
- Set commercially realistic ROAS targets
- Avoid unnecessary campaign fragmentation
- Use meaningful asset groups
- Provide relevant search themes
- Use appropriate audience signals
- Provide strong creative assets
- Monitor product-level performance
- Review search and audience insights
- Continuously test and optimise
- Scale budgets based on profitable performance
We don't make constant changes for the sake of activity. We use performance data to identify where intervention can improve results, then allow campaigns time to learn.
Our approach
Launch. Learn. Optimise. Scale.
Launch
Build the campaign around your products and commercial goals.
Learn
Give Google's automation the data, signals and assets it needs.
Optimise
Review performance and make informed changes.
Scale
Increase investment where the economics support it.
Better feeds. Better campaigns.
Your feed and your Shopping campaigns work together. We optimise the product information Google uses to understand your catalogue, then manage the campaigns that put those products in front of potential customers.